Amazing new layout concept for Facebook, the largest networking platform in the world. The concept is created by Fred Nerby, a Swedish designer based in Brisbane, Australia.
Description from the designer:
A conceptional and systematic design approach for a new responsive desktop and iPad concept for Facebook.
I wanted to create a better understanding and relation between user and content and how such data can be displayed. Today, Facebook is not so much the necessary evil that people have to get used to anymore as much as it has become part of people’s behaviour on a daily basis. That behaviour is a very powerful tool for both end-users and companies around the world when “used and promoted in the correct way”. The visual impact is crucial today and how we’re displaying information is essential for any application’s success.
I approached the platform from a user perspective and focused on targeted & personalized data while maintaining a visually appealing UI. Facebook has done a good job on this for a long time but we’re still not seeing the full extent of what’s possible within this platform. I believe the future of data, design & dev lies within personalised or targeted information online, because currently, we’re flooded with information online such as banners, ads and other media who have based their campaigns on a more narrative philosophy (which is “interrupting the user” to think of a brand or product they hadn’t thought about). This concept draws upon a systematic theory, creating a more personal environment online.
For more inspiring projects visit his website.